At Backbone Labs, we understand that privacy is important to our users. We have established this Privacy Policy to let you know the kinds of information we may gather on our website, why we gather your information, what we use your information for, when we might disclose your information, and how you can manage your information.
This Privacy Policy does not apply to third-party websites and mobile applications that may be linked to or from Backbone Labs. We are not responsible for the actions and privacy policies of these third-party websites and applications.
By visiting Backbone Labs, you are accepting the practices described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use Backbone Labs. We reserve the right to modify the terms of this Privacy Policy from time to time without notice. Your continued use of Backbone Labs following the posting of changes will mean you accept those changes.
We can collect two basic types of information about you: (1) personally identifiable information (“PII”) and (2) non-personally identifiable information (“non-PII”). PII is any information that you supply to us that can individually identify you. PII includes, among other things, your name, contact information (e.g., email address, telephone number), and photographs or voice recordings from which you may be recognized. Non-PII includes information that does not personally identify you, such as your IP address, device identifiers, general location information, and demographic data.
As a general matter, you can use Backbone Labs without submitting your Personally Identifiable Information to us. However, there are some circumstances in which you may supply us with your PII through Backbone Labs or offline, such as:
Sign up to to make an account
Submission of feedback and requests for customer service or information
Any other place on Backbone Labs where you volunteer your information
As stated above, we also collect non-Personally Identifiable Information when users interact with Backbone Labs. This type of information does not personally identify you, and may include:
Device information used to access the Backbone Labs. This may include IP address, unique device identifiers, browser type, browser language, and other information.
Usage information about interaction with Backbone Labs. This includes a history of the pages viewed or advertisements clicked on, or other information used to customize Backbone Labs, as well as search terms and results.
Additional usage data, such as time and date of access, software crash reports, session identification number, and referring website addresses.
If you choose to use a social media account to establish and login to a Backbone Labs account, Backbone Labs and that social media platform may share certain information about you and your activities. Depending on the settings available on the social media platform and how you have configured them, we may also share information about your activities on Backbone Labs with other users of that social media platform. Please note that if you choose to link a social media platform to your Backbone Labs account, any use of data collected by the social media platform about your activities on Backbone Labs will be subject to the social media platform’s privacy policies. We encourage you to review the privacy policies applicable to your social media accounts prior to linking them to your account.
We may use your information to:
Provide content for Backbone Labs
Send requested communications
Communicate about user accounts, changes to our policies, and send information about features and enhancements
Personalize content and experiences, including providing recommendations based on users’ preferences
Optimize or improve our application
Detect, investigate, and prevent activities that may violate our policies or be illegal
Perform statistical, demographic, and marketing analyses of users of Backbone Labs
We may also use or combine information that we collect offline or we collect or receive from third-party sources to enhance, expand, and check the accuracy of your records.
Backbone Labs uses cookies, web beacons and other tracking technologies to monitor traffic on Backbone Labs, analyze Backbone Labs’s effectiveness, improve Backbone Labs, make them easier to use and more relevant, and for advertising purposes.
“Cookies” are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences and actions. Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your browser to decline cookies, some features of the Backbone Labs may not work or may not work as designed. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at www.allaboutcookies.org. A web beacon (also known as “action tags”, “tracer tags”, or “single-pixel gifs”) is an invisible graphic on a web page that is programmed to collect non-PII about your use of a given website
We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), that uses cookies or other tracking technologies to help us analyze how users interact with and use Backbone Labs, compile reports on activity, and provide other services related to Backbone Labs’s activity and usage. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies.
We may partner with third party advertising companies who may utilize cookies, web beacons or other technologies to provide advertisements about the Company on other websites, and evaluate their effectiveness. These third parties may use these technologies to collect information about you when you use Backbone Labs. They may collect information about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based advertising or other targeted content. They may also use persistent identifiers to anonymously track your Internet usage across other websites in their networks beyond Backbone Labs. Such third parties may, with sufficient data from other sources, be able to personally identify you, unknown to us. To learn more about the third-party collection and use of your information and the choices you have, please visit the Network Advertising Initiative by clicking http://www.networkadvertising.org/managing/opt_out.asp and/or the Digital Advertising Alliance by clicking http://www.aboutads.info/choices/.
Your browser or device may include “Do Not Track” functionality. Backbone Labs’s information collection and disclosure practices, and the choices that we provide to customers, will continue to operate as described in this Privacy Policy, whether or not a Do Not Track signal is received.
We do not sell or share your personally identifiable information with unaffiliated third parties without your express permission. We may disclose your PII collected on Backbone Labs to our agents, affiliates, partners, and other third parties as described below. We may disclose your non-PII in any manner that we deem appropriate, subject to any valid opt-out choices that have been offered and exercised.
We may have third-party agents, subsidiaries, affiliates and service providers that perform functions on our behalf, including, but not limited to, hosting, content syndication and management, technical integration, marketing, sending email, and providing user service. These entities may have access to PII if needed to perform their functions. If such access is required, the third parties will be contractually obligated to maintain the confidentiality and security of that PII. They are restricted from using, selling, or distributing this data in any way other than to provide the requested services.
We may change our ownership or corporate organization. We may also sell certain assets associated with Backbone Labs. In such event, we may transfer some or all of your information to an entity acquiring all or part of our assets or to another entity with which we have merged. Under such circumstances, we would request the acquiring party to follow the practices described in this Privacy Policy. Nevertheless, we cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.
We may also use or disclose PII if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us; (b) protect and defend our rights or property, Backbone Labs or our users, or (c) act to protect the personal safety of us, users of Backbone Labs or the public.
Please remember that any PII or other information that you share in public areas, such as comments threads, is public and anyone may take and use that information. Please be careful about what you disclose and do not post any information that you expect to keep private. Please consult the applicable guidelines, if any, for use of these features. Backbone Labs cannot control who views any information that you post in public areas, and we are not responsible for how third parties may use or disclose information that you post in public areas.
We are concerned about ensuring the security of your PII and take appropriate security measures to help protect such information. Please understand, however, that while we try our best to safeguard your PII once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. You can help to protect the privacy of your own information by taking precautions to protect the security of any PII that you transmit over any public or untrusted network, including using encryption and other techniques to prevent unauthorized interception of your PII.
Our policies are directed at compliance with the laws of the United States. If you are located outside the United States, you should be aware that your information will be transferred to the United States, the laws of which may be deemed by your country to have inadequate data protection. If you use Backbone Labs, you consent to the use of such information as provided in this Privacy Policy and to the transfer of that information to and storage of that information in the United States. If you are uncertain whether this Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not submit your PII to us.
You may always opt-out of receiving future e-mail marketing messages and e-mail newsletters from Backbone Labs. Please note that you may not opt-out of our communication with you that are related to your use of Backbone Labs.